Veillette Guitars, led by veteran luthier Joe Veillette, has established a international reputation for innovation and excellence with an astonishing canon of limited-run, high-quality, hand-crafted instruments that deliver exceptional playability and unique tonal range. Informed by Joe's 40 year career as a engineer, master craftsman, performer and developed through his willingness to play with scale lengths and string tensions, the self-styled "king of weird sh*t" has rightfully earned his moniker as the driving force behind some of the world's most inventive, custom acoustic designs.

But whilst his guitars are often downright unconventional, Joe forgoes the esoteric body shapes and overt ornamentation typical of the high-end market, favouring an exquisitely beautiful simplicity and utility that clearly expresses his ethos that musical instruments function first and foremost as performance and creative tools, rather than merely eye-candy.

It is through this dedicated, down-to-earth approach (shared by AndE Chase and Martin Keith, Joe's co-conspirators at his workshop in Woodstock, NY) that Veillette has garnered such immense worldwide acclaim and attracted a devoted roster of A-list clients that includes artists as diverse as Steve Miller, James Taylor, Ani DiFranco, Mike Gordon of Phish, Dave Matthews, John Mayer, Aerosmith's Joe Perry & Brad Whitford, Todd Rundgren, Earl Slick, Jeff "Skunk" Baxter, Pearl Jam guitarist Mike McCready, Kaki King, Neil Schon and Manowar's Joey DiMaio.

Of course, such sumptuously crafted instruments inevitably come with a hefty price tag so the good news is that Joe's brand new Avante imprint is now available exclusively in the UK at The Acoustic Centre and finally puts these wonderful designs within reach of the working musician.

Manufactured in Korea under exclusive license, these instruments don't just look like a Veillette guitar, they truly perform like one. 

Every single element - from the bracing, frets, and neck shape to the control locations and pickup installation - has been guided by Joe Veillette's meticulous eye for detail, ensuring that Avante instruments retain the unique characteristics of their premium, bespoke namesakes, whilst collecting their versatility, tonality and personality into a far more affordable package.